The Experience of the Imposter and How to Reclaim Your Power

Have you ever felt as though you’re faking your way through life or business, waiting for someone to uncover the "truth"? Perhaps you dismiss your successes as luck or worry that you don't belong in the spaces you inhabit. These feelings are the hallmarks of the Imposter experience, the opposite of Juno, the goddess archetype of sovereignty and commitment.

The Imposter represents a fractured connection to self-worth, often marked by self-doubt and the belief that you’re not good enough, no matter how much you achieve. It whispers, “You don’t belong here” or “You’re not qualified enough,” creating behaviours and attitudes that sabotage growth, success, and joy.

The Imposter experience isn’t just a fleeting feeling; it can shape how you show up in the world. It can lead to overworking in an effort to "prove" your worth, or it might hold you back from taking opportunities because the fear of being "found out" feels overwhelming. This experience thrives in isolation and feeds on the conditioning that tells us our value is tied to external validation.

But here’s the truth: You are not an Imposter. These feelings are not who you are; they’re simply stories conditioned into your behaviour. By understanding their origins and taking steps to disrupt the pattern, you can reclaim your power and embody the confidence and sovereignty of Juno. Here are some ideas to help you do just that:

1. Name the Narrative

The first step is to recognise and name the Imposter narrative. Pay attention to when you tell yourself stories of inadequacy or downplay your accomplishments. By naming these thoughts as part of the Imposter experience, you create distance between the story and your identity.

2. Reflect on Your Wins

Create a practice of recognising your successes, no matter how small they might seem. Keep a journal of your achievements, skills, and moments when you’ve received positive feedback. When the Imposter voice arises, revisit this list as a reminder of your value and capability.

3. Challenge the Conditioning

The Imposter thrives on societal and cultural conditioning that tells us we’re never enough. Begin to question the rules you’ve internalised about success, competence, and belonging. Are these beliefs truly yours, or have they been shaped by external expectations?

4. Seek Connection

Isolation magnifies the Imposter experience. Find spaces where you can share your feelings with others who understand. Whether it’s a trusted friend, mentor, or a supportive community, speaking openly about these feelings can reduce their power and help you feel less alone.

5. Reframe Failure

The Imposter fears failure as confirmation of inadequacy, but failure is often the greatest teacher. Begin to view failure not as proof of your worthlessness but as a natural part of growth. What did the experience teach you? How can you use it to move forward?

6. Practice Self-Compassion

The Imposter feeds on harsh self-criticism. Instead, practise self-compassion by treating yourself with the kindness and understanding you would offer a close friend. Recognise that everyone has moments of self-doubt; it’s part of being human.

7. Step into Juno Energy

The antidote to the Imposter is the embodiment of Juno’s archetype: sovereignty. This means committing to yourself and your path, owning your power, and trusting in your inherent worth. Visualise yourself as Juno: regal, grounded, and unapologetically confident in your place at the table.

The Imposter experience is a conditioned response, not a reflection of your true self. By recognising it, challenging its narratives, and stepping into the energy of Juno, you can reclaim your confidence and authority.

Remember, you’re not here by accident. You belong. And the world is waiting for you to own your worth.

Find out more about The Journey and how we support women to kick their conditioning to the kerb.